In 2026, 23 years after Michael Jordan’s retirement, Echo of Legacy reframes how heritage can evolve. Rather than relying on reissues, the work asks a different question: how do you honor icons without exhausting them?

The concept translates sneaker design language into outerwear, creating a series of jackets inspired by the most iconic Air Jordans. By shifting categories, the brand’s visual DNA is recontextualized for life beyond the court, extending its relevance into new cultural space.

A speculative AI-assisted exploration, Echo of Legacy combines cinematic imagery with product-led storytelling to connect past and present. A study in recontextualization, where heritage moves forward instead of repeating itself.